We’ll describe five of the most widely used options for laptops and desktops below, but first, here’s some broad advice.
There are dozens, even hundreds to choose from, and many have very similar sounding names: Adblock, Adblock Plus, uBlock, uBlock Origin, and so on. And starting with the most recent release of Firefox, you can get anti-tracking to run in regular browser windows, too.ĭepending on what you want to block and the websites you frequent, it can be challenging to find the blocking extension that works best for you. For instance, Firefox has incorporated Disconnect (an anti-tracker described below) in private browsing mode for a couple of years. “But frustrating experiences can lead some people to block all ads-taking a big toll on the content creators, journalists, web developers, and videographers who depend on ads to fund their content creation.”Ĭhrome isn’t the only browser to incorporate such features. “The vast majority of online content creators fund their work with advertising,” according to an explanation of the program posted last year and signed by Sridhar Ramaswamy, Google’s senior vice president for ads and commerce. One goal of the program is to discourage consumers from downloading ad-blocking extensions. If the problem persists, Chrome will block all the ads on the site.Īnd, the company says, that would include content from “many ad providers including Google’s own ad platforms, AdSense and DoubleClick.”
Google’s new ad-blocking initiative looks for websites with annoying ads that violate voluntary standards set by an industry group called the Coalition for Better Ads, a company spokeswoman says. You can get the details on our privacy policy and our approach to privacy, including our policy positions, here.) (Like most websites, CR.org collects user data. Similar extensions called anti-trackers focus on the tracking elements packaged with websites-but because many tracking requests originate from advertisers, the anti-trackers also block some ads. internet users blocked ads last year, research company eMarketer estimates.Īd-blocking extensions work by comparing requests sent from a website against a list of commonly used servers, phrases, and syntax for delivering ads. And the fact that millions of people use these extensions proves that privacy is major priority for many consumers.” “Blocking extensions put a stop to some of the worst practices.
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“Tracking companies are getting more and more sophisticated, not just watching what you do on your computer but also tying that to what you do on other devices-and offline as well,” says Justin Brookman, privacy director for Consumers Union, the advocacy division of Consumer Reports. That’s what many blocking extensions are designed to fight.
This information then gets used to try to figure out which ads will be most enticing to you. These elements frequently embed tiny data files known as cookies and hidden images called web beacons to analyze what you watch and read, and to track your movements when you go to other parts of the web. Behind the scenes, a typical web page pulls in ads, photos and videos, social-network widgets, recommended links, commenting sections, and other elements from dozens of companies’ servers.
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